OUR MISSION.

ASIDE was built for one type of person. Not a sport. Not a demographic. A standard.

The ones who show up when no one's watching. Who train when they don't feel like it. Who hold themselves to something most people wouldn't understand. That's who we build for.

Founded in 2023, ASIDE started with a simple belief - that the gear you train in should reflect the standard you hold yourself to. Not another influencer brand. Not a logo on a cheap blank. Something built for the work.

Every product we make is designed to perform in the most demanding sessions and hold up over time. We test it ourselves. We wear it ourselves. And when the best in the world choose to wear it - we know we got it right.

WORN BY CHAMPIONS.

Troy "Trojan" Williamson. British & Commonwealth super-middleweight champion. 27 fights. 16 knockouts.

In December 2025, Troy stepped into First Direct Arena in Leeds and dropped Callum Simpson four times in the 10th round. Four knockdowns. One stoppage. All four belts.

That photo - four championships, one man, War Ready across his chest. That image exists because of what Troy built in silence, over years, in gyms no one filmed.

BUILT BY ATHLETES. FOR ATHLETES.

We know how you want your gear to fit - whether that's setting a PB, putting miles on the road, or stepping into a ring. Premium materials. In-house designs. Built to last.

For The Dedicated.

  • BUILT BY ATHLETES

    We train in this. We know how it needs to fit, how it needs to move, and how it needs to hold up - whether you're setting a PB or putting miles on the road. We've got you

  • PREMIUM MATERIALS

    No shortcuts on materials. Every fabric is chosen to perform and last - because gear that falls apart after six months isn't gear worth wearing. We raise the standard with every new piece.

  • IN-HOUSE DESIGNS

    Every design is built in-house. No templates, no trends chased. Just original work that means something - because what you wear should be as deliberate as how you train.

words from the 1% club

  • ★★★★★
    After months of daily workouts, it still looks and feels fantastic. It's tough, comfortable, and keeps me motivated.
  • ★★★★★
    My go-to for gym sessions. Keeps me self accountable. Highly recommend!
  • ★★★★★
    The materials are breathable and the designs speak to me lol. It's my new favourite top.
  • ★★★★★
    It's not just the quality, but the customer service and the brand's commitment to satisfaction that makes me a repeat customer. Great for workouts and casual wear alike.
  • Alex
  • Jordan L.
  • Jay
  • Ben