1% CLUB
We believe life is about setting yourself apart, proving your place in the smallest brackets of accomplishment.
Wear our clothing to represent your elite mentality—and show them you’re built different.
FEATURED products
VIEW ALL1% CLUB


No Excuses™ Elite Hoodie - Black
£52.00


Mesh Shorts - Bandana Black/Grey
£40.00


War Ready™ Training T-Shirt - White
£32.00


Ultra Lightweight Shorts (Mid Thigh Cut) - Green
£32.00


Hard To Kill™ Elite Hoodie
£52.00


War Ready™ Elite Hoodie
£52.00


'For The Dedicated' Training T-Shirt
£32.00


No Excuses™ Training T-Shirt
£32.00


Hard To Kill™ Training T-Shirt
£32.00


Ultra Lightweight Shorts (Mid Thigh Cut) - Black
£32.00


'For The Dedicated' Elite Hoodie
£52.00


War Ready™ Training T-Shirt - Black
£32.00


No Days Off™ 2.0 Training T-Shirt - White
£32.00


Born To Lose Built To Win™ Training T-Shirt
£32.00


No Days Off™ 2.0 Training T-Shirt - Black
£32.00


Life or Death™ Elite Hoodie
£52.00


No Days Off™ Training T-Shirt
£32.00


No Days Off™ 2.0 Elite Hoodie
£52.00


Life or Death™ Training T-Shirt
£32.00


Demand More™ Training T-Shirt
£32.00


Demand More™ Elite Hoodie
£52.00


Stealth™ Training T-Shirt - Black
£32.00


Stealth™ Elite Hoodie
£52.00


Born To Lose, Built To Win™ Elite Hoodie
£52.00


No Days Off™ Elite Hoodie
£52.00


No Excuses™ Elite Hoodie - Stone
£52.00


Stealth™ Training T-Shirt - White
£32.00
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FEATURED COLLECTIONS
HOODIES
VIEW ALLELITE OVERSIZED


Hard To Kill™ Elite Hoodie
£52.00


War Ready™ Elite Hoodie
£52.00


No Excuses™ Elite Hoodie - Stone
£52.00


'For The Dedicated' Elite Hoodie
£52.00


No Excuses™ Elite Hoodie - Black
£52.00


No Days Off™ 2.0 Elite Hoodie
£52.00


Demand More™ Elite Hoodie
£52.00


Life or Death™ Elite Hoodie
£52.00


Born To Lose, Built To Win™ Elite Hoodie
£52.00


No Days Off™ Elite Hoodie
£52.00
T-SHIRTS
VIEW ALLTRAINING/CASUAL


War Ready™ Training T-Shirt - White
£32.00


Hard To Kill™ Training T-Shirt
£32.00


War Ready™ Training T-Shirt - Black
£32.00


No Excuses™ Training T-Shirt
£32.00


No Days Off™ 2.0 Training T-Shirt - Black
£32.00


Demand More™ Training T-Shirt
£32.00


'For The Dedicated' Training T-Shirt
£32.00


No Days Off™ 2.0 Training T-Shirt - White
£32.00


Born To Lose Built To Win™ Training T-Shirt
£32.00


Life or Death™ Training T-Shirt
£32.00
words from the 1%
- ★★★★★It's not just the quality, but the customer service and the brand's commitment to satisfaction that makes me a repeat customer. Great for workouts and casual wear alike.
- ★★★★★The materials are breathable and the designs speak to me lol. It's my new favourite top.
- ★★★★★My go-to for gym sessions. Keeps me self accountable. Highly recommend!
- ★★★★★After months of daily workouts, it still looks and feels fantastic. It's tough, comfortable, and keeps me motivated.
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Alex
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Jess
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Lorenzo
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Jake
Let customers speak for us
from 68 reviewsAmazing quality hoodie, with great fitting and great design quality, already become my favourite gym hoodie and for the price it’s a great buy!
War Ready™ Training T-Shirt - White
Great quality , really nice jumper , great customer service and fast delivery
Brilliant design, fit and comfort, will be ordering again
Ordered a few tops hoodies and shorts from these guys fast delivery and quick turn around on orders as I ordered the wrong size Brett was helpful and sorted it all out for me Highley recommend all fit amazing and amazing quality 👌
I own two of the hoodies now. I've been training for around 20 years and these are the best fit and quality hoodies I have ever owned!!!
Got it for my boyfriend, he loves it, said it's very comfy and warm
Really good quality fair price for the quality very happy nice colour choices for the design, will order more in future for sure.
Great shorts ,great quality, great cut.
Comfy and a great pump cover
I was really excited to get this hoodie as soon as I saw it. The delivery was super quick, the quality is brilliant and it's true to size
The hoodie is class , do comfy and great fit . In my opinion I think couple more designs would make it little better to chose from . I like my hoodies either writing or big logo in the middle of the hoodie but apart from that everything else is spot on
Amazing products being provided here! Half my order was a present and my brother loves the shorts for running and the gym.
Jumper and tshirt is such good quality and everything washes so well. Continuing to add to my Aside wardrobe collection!
Excellent
Ultra Lightweight Shorts (Mid Thigh Cut) - Green