ASIDE.

MINDSET x APPAREL

HOODIES T-SHIRTS

1% CLUB

We believe life is about setting yourself apart, proving your place in the smallest brackets of accomplishment.

Wear our clothing to represent your elite mentality—and show them you’re built different.

FEATURED products

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1% CLUB

War Ready™ Elite Hoodie

£54.99

Hard To Kill™ Elite Hoodie

£54.99

No Days Off™ 2.0 Oversized T-Shirt - Off White

£31.99

No Excuses™ Elite Hoodie - Black

£54.99

War Ready™ Training T-Shirt - Black

£29.99

Ultra Lightweight Shorts (Mid Thigh Cut) - Green

£32.99

No Excuses™ Oversized T-Shirt - Black

£31.99

No Days Off™ 2.0 Training T-Shirt - White

£29.99

Ultra Lightweight Shorts (Mid Thigh Cut) - Black

£32.99

War Ready™ Training T-Shirt - White

£29.99

Hard To Kill™ Oversized T-Shirt

£31.99

Born To Lose Built To Win™ Training T-Shirt

£29.99

No Days Off™ 2.0 Training T-Shirt - Black

£29.99

No Excuses™ Oversized T-Shirt - Off White

£31.99

No Excuses™ Training T-Shirt

£29.99

Hard To Kill™ Training T-Shirt

£29.99

War Ready™ Oversized T-Shirt - Off White

£31.99

No Days Off™ Oversized T-Shirt

£31.99

No Days Off™ 2.0 Oversized T-Shirt - Black

£31.99

Demand More™ Oversized T-Shirt

£31.99

Life or Death™ Oversized T-Shirt

£31.99

Life or Death™ Elite Hoodie

£54.99

War Ready™ Oversized T-Shirt - Black

£31.99

No Days Off™ Training T-Shirt

£29.99

No Days Off™ 2.0 Elite Hoodie

£54.99

Life or Death™ Training T-Shirt

£29.99

Demand More™ Training T-Shirt

£29.99

Demand More™ Elite Hoodie

£54.99

Stealth™ Training T-Shirt

£29.99

Born To Lose, Built To Win™ Oversized T-Shirt

£31.99

Stealth™ Elite Hoodie

£54.99

Stealth™ Oversized T-Shirt

£31.99

Born To Lose, Built To Win™ Elite Hoodie

£54.99

No Days Off™ Elite Hoodie

£54.99

No Excuses™ Elite Hoodie - Stone

£54.99

FEATURED COLLECTIONS

WAR READY™

WAR READY

VIEW

HARD TO KILL

VIEW
NO DAYS OFF™ 2.0

NO DAYS OFF

VIEW

NO EXCUSES

VIEW
BORN TO LOSE, BUILT TO WIN™

BORN TO LOSE, BUILT TO WIN

VIEW

DEMAND MORE

VIEW

HOODIES

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ELITE OVERSIZED

War Ready™ Elite Hoodie

£54.99

No Excuses™ Elite Hoodie - Black

£54.99

Hard To Kill™ Elite Hoodie

£54.99

Demand More™ Elite Hoodie

£54.99

No Days Off™ 2.0 Elite Hoodie

£54.99

Life or Death™ Elite Hoodie

£54.99

Born To Lose, Built To Win™ Elite Hoodie

£54.99

No Days Off™ Elite Hoodie

£54.99

Stealth™ Elite Hoodie

£54.99

No Excuses™ Elite Hoodie - Stone

£54.99

T-SHIRTS

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MUSCLE + OVERSIZED

Hard To Kill™ Oversized T-Shirt

£31.99

War Ready™ Training T-Shirt - Black

£29.99

No Days Off™ 2.0 Oversized T-Shirt - Off White

£31.99

No Excuses™ Oversized T-Shirt - Black

£31.99

War Ready™ Training T-Shirt - White

£29.99

No Days Off™ 2.0 Training T-Shirt - Black

£29.99

Born To Lose Built To Win™ Training T-Shirt

£29.99

No Days Off™ 2.0 Training T-Shirt - White

£29.99

No Days Off™ 2.0 Oversized T-Shirt - Black

£31.99

War Ready™ Oversized T-Shirt - Off White

£31.99

words from the 1%

  • ★★★★★
    It's not just the quality, but the customer service and the brand's commitment to satisfaction that makes me a repeat customer. Great for workouts and casual wear alike.
  • ★★★★★
    The materials are breathable and the designs speak to me lol. It's my new favourite top.
  • ★★★★★
    My go-to for gym sessions. Keeps me self accountable. Highly recommend!
  • ★★★★★
    After months of daily workouts, it still looks and feels fantastic. It's tough, comfortable, and keeps me motivated.
  • Alex
  • Jess
  • Lorenzo
  • Jake

Let customers speak for us

from 46 reviews
Stealth Hoody

Comfy and durable; all set for the winter! 👍🏼💪🏼🔥

Keith
Stealth™ Elite Hoodie
Gym or Comfy Casual

Well, you got both, loose fit for agility and breathability, plus can wear relaxed when there is time to catch up - Ta very much 👍🏼

Keith
Stealth™ Oversized T-Shirt
Heavy Comfort

Amazing value for money, nice weight to it and very slick. Wicked

Matthew Morrish
No Excuses™ Elite Hoodie - Black

Hoody was amazing

Craig Gordon
War Ready™ Warm-Up Hoodie
T shirt

Over the moon with the overall product perfect for the gym requirements

Darrell catford
War Ready™ Performance T-Shirt
Great brand

Great brand, customer service was A1 and t-shirt fits really well.

Connor Fry
No Days Off™ Performance T-Shirt
Favourite T-shirts 2 years nearly

Black is my favourite, if I’m feeling more colourful I’ll go with the burgundy which is also quality pretty cool.
Black and stealth 🥷 my favourite no doubt though 💪🏼
Cheers

Keith
Stealth™ Training T-Shirt
Perfect

Great fitting had compliments on a run other day love it

a kitching
No Excuses™ Oversized T-Shirt - Black
Thanks

my gym crush asked where I got this from today lol thanks for that

Tish
No Excuses™ Oversized T-Shirt - Black
Heavy Duty and Robust

Very comfortable and hard wearing, like it!

Keith
Stealth™ Warm-Up Hoodie
Versatile and Comfortable

Running, swimming or just general wear around home, ideal!

Keith
Ultra Lightweight Shorts (Mid Thigh Cut) - Black
Great T-shirt & Exceptional Service

Ordered a Tshirt very last minute for a friends birthday after being let down on delivery by another company. Emailed customer service asking if I could pay extra for a quicker delivery. Immediately replied saying, yes we can do this for you & it’s on us. Amazing service. Had a few issues with Royal Mail and delivery times but the guys at customer service went above & beyond to keep me update & to ensure the T-shirt arrived on time…. Which it did! The service was so exceptional I feel I’ve not mentioned the T-shirt…!
The recipient loves it! True to size & brilliant quality.
Thank you to a wonderful team, I’ll be back ☺️☺️

Anonymous
No Days Off™ Training T-Shirt
Shorts

Definitely my go-to shorts when leg day comes around. Great material, light weight and breathable!

C.L.
Ultra Lightweight Shorts (Mid Thigh Cut) - Black

Great gym shirt. Perfect fit, nice material and quality print

Ronnie Royle
No Excuses™ Oversized T-Shirt - Black
The Real Deal in Quality

Again, another shirt with a statement to live by and the fabric is super comfy and no matter how many washes I put them all through, holds colour and shape! I’ll be back. Thank you

Keith
No Days Off™ Training T-Shirt

THE 1% COMMUNITY

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