ASIDE.

MINDSET x APPAREL

HOODIES T-SHIRTS

1% CLUB

We believe life is about setting yourself apart, proving your place in the smallest brackets of accomplishment.

Wear our clothing to represent your elite mentality—and show them you’re built different.

FEATURED products

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1% CLUB

War Ready™ Elite Hoodie

£54.99

No Excuses™ Training T-Shirt

£29.99

War Ready™ Training T-Shirt - White

£29.99

Ultra Lightweight Shorts (Mid Thigh Cut) - Green

£32.99

Hard To Kill™ Elite Hoodie

£54.99

'For The Dedicated' Training T-Shirt

£29.99

No Days Off™ 2.0 Oversized T-Shirt - Off White

£31.99

No Excuses™ Oversized T-Shirt - Black

£31.99

Hard To Kill™ Training T-Shirt

£29.99

Ultra Lightweight Shorts (Mid Thigh Cut) - Black

£32.99

No Excuses™ Elite Hoodie - Black

£54.99

'For The Dedicated' Elite Hoodie

£54.99

War Ready™ Training T-Shirt - Black

£29.99

No Days Off™ 2.0 Training T-Shirt - White

£29.99

Hard To Kill™ Oversized T-Shirt

£31.99

War Ready™ Oversized T-Shirt - Off White

£31.99

Born To Lose Built To Win™ Training T-Shirt

£29.99

No Days Off™ 2.0 Training T-Shirt - Black

£29.99

No Excuses™ Oversized T-Shirt - Off White

£31.99

No Days Off™ Oversized T-Shirt

£31.99

No Days Off™ 2.0 Oversized T-Shirt - Black

£31.99

Demand More™ Oversized T-Shirt

£31.99

Life or Death™ Oversized T-Shirt

£31.99

Life or Death™ Elite Hoodie

£54.99

War Ready™ Oversized T-Shirt - Black

£31.99

No Days Off™ Training T-Shirt

£29.99

No Days Off™ 2.0 Elite Hoodie

£54.99

Life or Death™ Training T-Shirt

£29.99

'For The Dedicated' Oversized T-Shirt

£31.99

Demand More™ Training T-Shirt

£29.99

Demand More™ Elite Hoodie

£54.99

Stealth™ Training T-Shirt - Black

£29.99

Born To Lose, Built To Win™ Oversized T-Shirt

£31.99

Stealth™ Elite Hoodie

£54.99

Stealth™ Oversized T-Shirt

£31.99

Born To Lose, Built To Win™ Elite Hoodie

£54.99

No Days Off™ Elite Hoodie

£54.99

No Excuses™ Elite Hoodie - Stone

£54.99

Stealth™ Training T-Shirt - White

£29.99

Stealth™ Oversized T-Shirt - Off White

£31.99

FEATURED COLLECTIONS

FOR THE DEDICATED

FOR THE DEDICATED
WAR READY™

WAR READY

HARD TO KILL
NO DAYS OFF™ 2.0

NO DAYS OFF

NO EXCUSES
BORN TO LOSE, BUILT TO WIN™

BORN TO LOSE, BUILT TO WIN

DEMAND MORE

HOODIES

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ELITE OVERSIZED

Hard To Kill™ Elite Hoodie

£54.99

War Ready™ Elite Hoodie

£54.99

No Excuses™ Elite Hoodie - Stone

£54.99

'For The Dedicated' Elite Hoodie

£54.99

No Excuses™ Elite Hoodie - Black

£54.99

No Days Off™ 2.0 Elite Hoodie

£54.99

Demand More™ Elite Hoodie

£54.99

Life or Death™ Elite Hoodie

£54.99

Born To Lose, Built To Win™ Elite Hoodie

£54.99

No Days Off™ Elite Hoodie

£54.99

T-SHIRTS

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MUSCLE + OVERSIZED

War Ready™ Training T-Shirt - White

£29.99

Hard To Kill™ Oversized T-Shirt

£31.99

War Ready™ Training T-Shirt - Black

£29.99

No Days Off™ 2.0 Oversized T-Shirt - Off White

£31.99

No Excuses™ Oversized T-Shirt - Black

£31.99

No Days Off™ 2.0 Training T-Shirt - Black

£29.99

'For The Dedicated' Oversized T-Shirt

£31.99

No Excuses™ Oversized T-Shirt - Off White

£31.99

Born To Lose Built To Win™ Training T-Shirt

£29.99

No Days Off™ 2.0 Training T-Shirt - White

£29.99

words from the 1%

  • ★★★★★
    It's not just the quality, but the customer service and the brand's commitment to satisfaction that makes me a repeat customer. Great for workouts and casual wear alike.
  • ★★★★★
    The materials are breathable and the designs speak to me lol. It's my new favourite top.
  • ★★★★★
    My go-to for gym sessions. Keeps me self accountable. Highly recommend!
  • ★★★★★
    After months of daily workouts, it still looks and feels fantastic. It's tough, comfortable, and keeps me motivated.
  • Alex
  • Jess
  • Lorenzo
  • Jake

Let customers speak for us

from 50 reviews
So comfortable

Nice heavy weight hoodie
Very cozy and nice big hood

Scott Cruickshank
Hard To Kill™ Elite Hoodie
Obsessed!!

I absolutely love my new hoodie! Perfect level of comfort for the gym and comfort outside the gym. The mini pocket inside the pocket stops my phone falling out onto the floor whilst in the gym too! Had lots of compliments whilst wearing it! RIP my bank account because I'll be back for more!
*definitely recommend!!

Zoe Prowse
No Excuses™ Elite Hoodie - Black
No excuses t shirt

Fabulous t shirt . Comfortable and great quality fabric. Lots of compliments regarding the message!

Jennifer Price
No Excuses™ Oversized T-Shirt - Black

Ultra Lightweight Shorts (Mid Thigh Cut) - Green

Yahya Khan
Ultra Lightweight Shorts (Mid Thigh Cut) - Green
Stealth Hoody

Comfy and durable; all set for the winter! 👍🏼💪🏼🔥

Keith
Stealth™ Elite Hoodie
Gym or Comfy Casual

Well, you got both, loose fit for agility and breathability, plus can wear relaxed when there is time to catch up - Ta very much 👍🏼

Keith
Stealth™ Oversized T-Shirt
Heavy Comfort

Amazing value for money, nice weight to it and very slick. Wicked

Matthew Morrish
No Excuses™ Elite Hoodie - Black

Hoody was amazing

Craig Gordon
War Ready™ Warm-Up Hoodie
T shirt

Over the moon with the overall product perfect for the gym requirements

Darrell catford
War Ready™ Performance T-Shirt
Great brand

Great brand, customer service was A1 and t-shirt fits really well.

Connor Fry
No Days Off™ Performance T-Shirt
Favourite T-shirts 2 years nearly

Black is my favourite, if I’m feeling more colourful I’ll go with the burgundy which is also quality pretty cool.
Black and stealth 🥷 my favourite no doubt though 💪🏼
Cheers

Keith
Stealth™ Training T-Shirt - Black
Perfect

Great fitting had compliments on a run other day love it

a kitching
No Excuses™ Oversized T-Shirt - Black
Thanks

my gym crush asked where I got this from today lol thanks for that

Tish
No Excuses™ Oversized T-Shirt - Black
Heavy Duty and Robust

Very comfortable and hard wearing, like it!

Keith
Stealth™ Warm-Up Hoodie
Versatile and Comfortable

Running, swimming or just general wear around home, ideal!

Keith
Ultra Lightweight Shorts (Mid Thigh Cut) - Black

THE 1% COMMUNITY

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